Benoit Louis Couthier

Independent concept / Fictional brief

Common Ground

A wayfinding concept for an imaginary shared site with gardens, studios and a meeting hall.

Common Ground original design composition, shown complete without cropping
Original self-initiated concept. No client commission, endorsement or published outcome is claimed.

The brief

A small site needs a clear overview and a consistent set of names. The study separates destinations into three groups, then uses a colour family and a compact legend to connect the signs.

The design decisions

The drawing tests label hierarchy and visual grouping. It is not an installed sign system, an accessibility assessment or an emergency plan. All facilities and routes are fictional.

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