Benoit Louis Couthier

The illustrator

A careful choice
of detail.

A map is a way of looking.

Benoit Louis Couthier presents an independent cartographic illustration and wayfinding design offering from Bordeaux, France. This portfolio explores how places become readable through hierarchy, symbols and a careful choice of detail.

The work starts with a question about the reader: what do they need to notice, and when? A broad overview and a directional sign have different jobs. A clear system gives each enough space to do its own work.

All featured projects are original self-initiated concepts for imaginary places. A real engagement needs approved location information, a defined use and appropriate review of any operational or accessibility requirements.